Adding products to its lineup, Showfields on March 1 launched a new assortment of direct-to-consumer brands across beauty, beachwear, wedding and other categories at its Miami Beach location, the brand announced on Wednesday.

The actress discusses campaigning for skin cancer awareness and setting up her own business.

WATSKIN‘s Melanoma Awareness Panel Event hosted by Actress Lois Robbins took place on Wednesday, April 19th at Showfields Miami in honor of Melanoma Awareness Month/Skin Cancer Prevention Month this May.

Actress Lois Robbins’ newest WATSKIN’s Spring and Summer 2023 Collection is the brand’s second collection since launching in the fall of 2022.

After actress Lois Robbins was told by her dermatologist she needed to stay out of the sun, she wasn't sure how that was possible since she loved being outdoors — whether in the water or going for a hike.

Robbins created WATSKIN, a sunwear collection that is created with UPF 50+ fabric to protect anyone no matter where they are at the beach, playing sports or sitting outside for lunch.

When Lois Robbins was told by her dermatologist that she had to stay out of the sun, the outdoor-loving actress simply knew there was a better solution; and if she couldn’t find it, she’d create it herself. The result? WATSKIN, a fashion line of protective sunwear for active living.

WATSKIN is a new protective sunwear collection by actress Lois Robbins. The goal of the brand is to empower women to enjoy the sun freely, confidently, safely, and comfortably. The collection is transitional between swim, snow, sport and leisure.

WATSKIN makes its first appearance in Miami at the coveted Art Basel / Art Week Miami. WATSKIN  is a transitional sunwear brand designed and founded by Actress Lois Robbins. It is meant to be your second skin for every activity with UPF protection.

How Actress, Producer, and Entrepreneur Lois Robbins Turned Her Basal Cell Carcinoma Diagnosis Into A Thriving Clothing Brand.

A bright outlook for fashionable UPF protective clothing, designed to be worn in and out of the water.

A conversation moderated by Sharon Gless with Actress and Founder Lois Robbins, CEO of the Melanoma Research Alliance Dr. Marc Hurlbert PHD, and Renowned Celebrity Dermatologists Dr. Christopher O’Connell MD and Dr. Annie Gonzalez MD.

The Most Interesting Store in the World kicks off Spring with a smoothie bar, beachy fashion, welded jewelry and more.